Shop Local: How She Wore It


May 14, 2013 4:59 pm Published by

Shop Local: May 2013

Creativity and passion can be expressed in many artistic forms. Sorrelle Williams, owner of ‘How She Wore It’ comes from 5 generations of store owners who have sewn, created their own patterns, and painted. She states, “My mother, Toni Moore, has been my greatest inspiration because she inspires women into their true beauty.” Like her mother, Sorrelle believes in helping women to “cultivate their personal style.” Everyone can find unique products at ‘How She Wore It,’ says Sorrelle.

As a young child, Sorrelle helped her mother at the boutique. After years of gaining experience from her mother, Sorrelle began to develop her own personal style which she translates into her own line of work.

Sorrelle expresses, “My personal style really depends on my mood. I can play at many things since I am in fashion.” She also attributes her creativity to the fashion illustrations of Ruben Toledo and designer Vivian West. “I just love style.”

Sorrelle Williams chose downtown Riverside as the location of her business because she wanted to contribute and be a part of the downtown community. She opened ‘How She Wore It’ in 2012 inside Aurea Vista; A Shopping Mecca which is located on the corner of University Ave and Lemon Street. She said the concept started out as a blog where she would state her opinions about the latest fashion trends and then developed into a store. Social media is a huge component of her businesses. It allows her followers to post pictures of the styles they find at ‘How She Wore It.’

“It’s not what she wore, it’s how she wore it,” – Sorrelle Williams.    

 How She Wore It
Located inside Aurea Vista; A Shopping Mecca
3498 University Ave
Riverside, CA 92501

https://www.facebook.com/pages/How-She-Wore-It/112570982133384

http://howsheworeit.blogspot.com

Howsheworeit@gmail.com

Hours of Operation:
11am- 8 pm

Call for an appointment: 951-742-0366

Sorrelle Williams also specializes in personal shopping and closet consultations

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